Hannah Bartolomea | Adobe Max

Stepping into Adobe Max meant stepping into the action. I designed a geolocated AR welcome that greeted attendees with playful animation and branded interaction—setting the tone for creativity the moment they arrived.

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How might we make attendees feel the spirit of Adobe Max the moment they step on site?

The process

This 3-week project focused on bringing geospatial AR to life on-site. I led concepting, built 2D assets, and collaborated across teams to ensure every interaction aligned seamlessly with the physical space.

Lo Fi

I developed three creative concepts to showcase how AR could transform the convention center entrance. Each version ended with a call-to-action directing attendees to the event schedule:

Concepting

Option 1:

The Adobe “A” animates into the Adobe Lens, which expands to reveal dynamic brand visuals—symbolizing the limitless creativity of Adobe’s tools.

Option 2:

The Adobe “A” triggers an Adobe generative fill animation, where the generative space transforms into brand graphics that take over the scene.

Option 3:

The Adobe “A” animates into the Adobe Lens, turning it into a branded backdrop where attendees can take pictures.

The first concept was chosen for its clarity, impact, and strong alignment with the Adobe Max branding.

Setting up Geospatial

I collaborated with the 3D team to build the experience using Adobe Aero and Google Geospatial, ensuring precise placement on the convention center.

High Fi

Asset Library

To bring the AR experience to life, I built a 2D asset library of UI components, interaction states, and branded overlays, all designed to bring Adobe Max to life.

Testing Geospatial

After the animations were developed in Blender, I conducted on-site testing, refining alignment for a seamless real-world experience.

Results

In just three weeks, I built this AR activation, which engaged over 100,000 attendees. It created an energetic, memorable welcome that set the tone for the event. The success of this project reinforced Adobe’s brand presence and led to further collaborations.